Product launches come with their own set of challenges, especially when trying to land national coverage; a challenge we rose to for the launch of Nudge.

British company Pivot1080 created a device that trains people to stop touching their face, a common transmission route for COVID-19.

The Nudge wristband uses behavioural science and artificial intelligence to psychologically ‘nudge’ the wearer into new behaviours.

Extensive media lists combined with our little black book and a variety of tailored news releases paved the way for coverage spanning TV, radio, print, podcasts and online.

A product review with Dr. Hilary Jones on ITV Lorraine ensured mass awareness of the product. The Evening Standard, BBC Scotland and Tech Channel News were also among the 88 pieces of coverage.