You may be able to call out a liar when they’re doing it to your face, but how well can you smell a rat if you’re being spun a web of lies online?

This interesting question formed the bones of our campaign with MHP for their client Barclays, raising awareness of the increasingly sophisticated ways online scammers now operate.

With most Brits noticing a rise in suspicious communication in the past year, just one in three consider themselves clued-up to the threat of being scammed on social media sites.

We knew Tony Callaghan, Police Advisor to TV drama Line of Duty, would be a popular guest, and he was; speaking with over 25 broadcasters including BBC News Channel, Sky News TV, Radio 4 and 12 regional BBC stations.

Having climbed from Chief Inspector to Superintendent in his time in the force, Tony shared his tips on how people can interrogate information and ensure they don’t fall victim to scams.