We love working on food stories and journos love covering them. Win win.
So, when we teamed up with Clarion and their client Aldi to show that British people were in a pickle over classics like toad in the hole and bubble and squeak, we knew there’d be a healthy appetite from broadcasters.
A simple poll showed that many Brits had never tried classic UK dishes and didn’t even know what some of them were. One in five thought toad in the hole was a fictional meal.
Less than half knew what pease pudding was while lesser-known dishes like stargazy pie and rumbledethumps also had Brits scratching their heads.
A simple poll and an interesting guest were the only ingredients needed here.
TV historian Seren Charrington-Hollins explained the etymology of dishes and tickled the presenters’ tastebuds with talk of food glorious food.
We secured 18 interviews including 10 regional BBCs and a feature on BBC Food.