Joe has almost 20 years’ experience in getting clients to the heart of the news agenda. State of the art, back-of-a-ciggie-packet maths suggests that, in that time, he has devised and delivered campaigns that have secured over 70,000 features across news and media titles.

He’s landed national front pages for bingo clients, Today Programme for washing powders and everything in-between for clients spanning chocolate bars to lobbying groups.

Joe founded edible group in 2020.