Every now and again, we’re tasked with a hyper-local sell-in to raise awareness of something happening in a particular area.

On this occasion we worked with our friends at MHP to let people across Lancashire know about the UK’s first ‘asthma bus’, helping to provide a vital resource to the pressured NHS respiratory service.

With asthma sufferers admitting to putting off care during pandemic, the PRECISION Asthma Mobile Clinic spent 10 weeks in various locations around Lancashire before making its onward journey around the UK.

Comprehensive media lists and a ‘no stone unturned’ approach were a must for this highly targeted sell-in, which saw us generate national coverage on Sky News TV and 19 additional hits including repeat coverage on BBC Radio Lancashire and Heart North West.