When beauty giant Avon launched a ‘Boob Portal’ to raise breast health awareness among its customers and reps, we were delighted to help.

Coinciding with Breast Cancer Awareness Month, Avon’s online checkout was turned into a clever ‘self-checkout’.

We worked alongside the team at red consultancy, one of Avon’s retained agencies, who asked us to generate broadcast coverage.

The portal was created with women who have experienced the disease; NHS doctor Dr Frankie Jackson-Spence; and charities CoppaFeel! and Look Good Feel Better.

Offering up spokespeople and a case-study from the organisations involved, we connected Avon and its charity partners with 21 broadcasters including Sky TV, 8 regional BBCs, Heart, Smooth and Capital Radio.