We worked with the team at Speed Communications to create an angle for Eutelsat, the owner of Konnect – the satellite broadband service. With people more reliant on the internet than ever before, we looked at how much poor internet would impact of the value of a home and found a dodgy connection would wipe £38,902 off the market value on average. In the most expensive town in the UK, Virginia Water, Surrey, where the average asking price is £1,400,000, sellers would miss out on almost £225,000. Nicki Chapman – TV property presenter – shared the airwaves with James Soames from Eutelsat and we hit 15 stations including BBC Radio 5 live, talkRADIO and plenty of regionals. The story also landed in print on the Daily Star & Daily Express and online on the Mail Online, CITY AM and over 30 others.
Do you talk to your pet? Seems you might not be barking up the wrong tree after all. We got a call from our friends at red to help support in landing some coverage for their client, Nestlé Purina PetCare Company. With red, we developed a story looking at whether pet owners were talking to their pets more often as a result of lockdown. The findings showed a third were… and were chatting to them about everything from the weather to football, Trump and TV. The research went on to show two in every five found talking to their pet relaxing and 30% believed their pet had been ‘hugely important to their mental wellbeing’… a quarter (23%) said talking to their pet had even helped combat loneliness. Psychologist and pet owner herself Jo Hemmings took to the airwaves and spoke to loads of stations including 6 BBCs, talkRADIO, Sky News Radio and the Evening Standard’s Leader Podcast.
We love trying our new things and when Ceres PR asked us to help dispel some myths around Vitamin-D in Ireland, we jumped at the chance. Vitamin D is getting a lot of attention right now with many experts suggesting it may play a part in not only reducing the severity of COVID-19 illness but also potentially help reduce transmissions. In Ireland, it’s become a particularly hot topic and there have been calls for it to be included in the Taoiseach’s “Living with Covid Plan”. Ceres’ client, Yakult Light, commissioned Mortar Research to look into how much the public knew about the Vitamin: the results highlighted many in Ireland wrongly believe it could be produced by exposure to the winter sun or by sitting next to a window on a sunny day. Dr Mary McCreery, a dietician and nutritionist, spoke to 12 Irish radio stations about the study, including national broadcaster Newstalk.
We love getting to know new organisations and they certainly don’t come nicer than u3a – the University of the Third Age. With a rebrand imminent, we helped the charity get lots of coinciding column inches and airtime to reintroduce the charity to national media. Like a good gin and tonic, language and news go hand in PR hand. We noted that much of the language used to describe older people is patronising and sometimes even offensive. Often, the way they’re portrayed in society leaves a lot to be desired. We gave u3a a platform to challenge that narrative by creating the most patronising terms used to describe older people. We gathered insight and written accounts from over 1,000 u3a members as to what words they’re labelled with that get under their skin and asked the wider public how often they still use these phrases, which worryingly included ‘codger’, ‘biddy’ and ‘past it’. We coupled this top line with plenty of in-depth analysis on how this language makes people feel. Editors, producers and presenters were keen to get their teeth into the thought-provoking piece and gave u3a the chance to tackle an element of how older people are perceived and ultimately treated in society. MAIN COVERAGE Print: The Daily Telegraph, The Times, Daily Express, Daily Star, Metro UK, Irish IndependentOnline: Telegraph Online, Mail Online, Wales Online, Irish Independent and plenty of greatregional titles Broadcast: BBC Radio 4, TalkRADIO, Times Radio, loads of BBCs